Copywriter & Content Strategist
I'm a copywriter and content strategist who brings craft and curiosity to every project — plus AI workflows that make the good stuff happen faster.
About
I'm Jon. I've spent over a decade figuring out how to make brands sound like themselves — and I'm still not tired of it. Great copy should feel like it was always there, just waiting to be found.
Right now I write for Hill's Pet Nutrition, one of the world's leading pet health brands. Social campaigns, email sequences, product pages, veterinary education — if it needs words, I'm probably in the doc.
What makes my process a little different? I've built AI into the craft — not to replace the writing, but to make the research faster, the first drafts smarter, and the QA sharper. The pen is still mine. The ink just flows a little smarter now.
What I do
Same instinct for language. Different channels, audiences, and creative constraints. Here's a sampler.
01
Paid creative, organic posts, carousels, Reels. Content built for the scroll — but written to make people stop.
02
Promo campaigns, onboarding flows, retention sequences. Copy that earns the open, rewards the click, and doesn't waste anyone's inbox.
View work →03
PDPs, DTC banners, category pages. Conversion copy that respects both the brand and the regulatory landscape.
Samples coming soon04
Websites, microsites, digital sales aids, infographics, and interactive presentations for pharma, veterinary, and CPG brands.
View work →05
Print advertising, brochures, point-of-sale, posters, and collateral for veterinary, CPG, and consumer brands.
View work →06
Direct mail campaigns, holiday cards, event invitations, and reactivation mailers designed to earn attention in the mailbox.
View work →07
Voice architecture, messaging frameworks, and the daily copy that keeps a brand sounding like itself. Consistency is underrated — until it's missing.
Samples coming soon08
Brand videos, social content, TV spots, and educational series — scripts, concepts, and creative direction.
View work →09
Radio spots and broadcast scripts — writing for the ear where every word has to land on first listen.
View work →The quiet advantage
I didn't learn AI to stop writing. I learned it to make every stage of the process more precise, more informed, and frankly — more fun. So the writing itself can be more human.
Custom AI knowledge bases for brand voice, product data, and regulatory guidelines — so the AI knows the brand's rules as well as I do.
Purpose-built prompts that generate on-brand first drafts — not generic outputs, but structured starting points tuned to specific deliverables.
Claims review, tone consistency checks, and compliance validation — automated to catch issues before stakeholders see the draft.
From assignment intake to final delivery — connected systems that reduce friction and keep the creative momentum unbroken.
The best tools disappear into the work. AI doesn't make me a better writer — it makes me a faster, sharper one. And that means more time for the part I actually love: the ideas.
— How I approach the craft
What I'm building
These are AI-powered tools I've designed and built to solve real problems in content, compliance, and operations — each one a different puzzle, each one sharpening a different discipline.
Turning product pages into conversion engines.
An AI-powered system that analyzes and enhances product detail pages at scale — improving SEO performance, content quality, and on-page conversion signals. Eliminates hours of manual auditing by surfacing actionable recommendations instantly.
AI-assisted copywriting that stays on-brand.
A creative production platform that generates, refines, and quality-checks marketing copy — from headlines to full page content — while enforcing brand voice, regulatory compliance, and strategic messaging guidelines. Accelerates creative output without sacrificing quality control.
Automated compliance before it becomes a problem.
An intelligent compliance engine that scans marketing copy against regulatory frameworks and internal review guidelines, flagging risks and suggesting compliant alternatives in real time. Replaces slow, error-prone manual review cycles with instant, auditable checks.
Validating product claims so you don't have to.
An AI system that evaluates marketing and product claims against industry regulations, ingredient rules, and labeling standards — catching violations before they reach market. Turns a complex, expertise-heavy process into a scalable, automated workflow.
One brain for all your content operations.
A centralized AI platform that connects content strategy, creation, and distribution — giving teams a unified view of their content ecosystem. Surfaces gaps, identifies opportunities, and orchestrates content workflows across channels and formats.
An AI teammate purpose-built for the brand.
A domain-specific AI agent that understands brand context, product lines, and audience needs — capable of executing complex, multi-step tasks autonomously. Acts as a force multiplier for marketing and operations teams navigating a fast-moving consumer landscape.
From data to decisions for field teams.
An AI system that transforms raw performance data and market signals into prioritized, actionable recommendations for sales representatives. Eliminates analysis paralysis by delivering clear next-best-actions tailored to each rep's territory and goals.
Your intelligent operations concierge.
A general-purpose AI assistant that orchestrates tasks across tools, data sources, and workflows — handling everything from research and reporting to scheduling and system management. Designed to learn preferences over time and operate with minimal supervision.
Get in touch
Whether you need a campaign, a content system, or just a writer who genuinely cares about getting it right — I'd love to hear what you're working on.